Marketing is a management process which is all about getting goods and services to its potential clients and customers. It is all about creating an interest on a product or service in the market and thereby reaching out to its prospective customers. To complete this process, a marketing plan has to be derived and put into action. There are four key areas to devising a marketing plan and they are 1) services or products 2) promotion 3) distribution and 4) pricing. If all the four components are worked out in the right way what you will have is a successful marketing plan which will ensure that you reach out to your customers.
Online marketing or internet marketing is relatively new concept that has been adapted by companies as part of their marketing campaign. Online marketing is rapidly expanding and is fundamentally an important aspect of strategic implementation. To put it in simple terms, online marketing is using the power of internet to advertise and to generate response from your target customers. It is also known as internet marketing or web marketing and is now regularly being used by companies that sell goods and services directly to their consumers.